In a landmark move for consumer health and corporate accountability, Texas Attorney General Ken Paxton has reached a historic legal agreement with WK Kellogg Co. that will permanently eliminate toxic artificial dyes from its cereals by the end of 2027.

The agreement, known as an Assurance of Voluntary Compliance (AVC), marks the first time a major food company has signed a legally binding pledge to remove petroleum-based food colorings from products sold in the United States. While other brands have made verbal commitments, Kellogg’s is now officially on record—and on the clock.

“This is a win for families across America,” said Paxton. “After months of investigation and negotiation, Kellogg’s has agreed to stop using these unhealthy ingredients. I commend the company for doing the right thing and encourage others in the industry to follow suit.”

The investigation began earlier this year when Kellogg’s claimed it would remove artificial dyes from its U.S. cereals but failed to act—despite having already removed those same dyes from products sold in Canada and Europe. Paxton’s office issued a Civil Investigative Demand (CID) in February and formally launched the inquiry in April, spotlighting the company’s double standard.

Critics of Kellogg’s have long voiced frustration over the delay. The company originally pledged to phase out artificial dyes back in 2015, with a target of 2018. That promise went unfulfilled, prompting public outcry and renewed scrutiny. Health advocates argue that the 2027 deadline still leaves consumers exposed for two more years, and some worry that without broader reform, this agreement may be more symbolic than transformative.

Kellogg’s maintains that its products comply with all U.S. regulations and emphasizes its commitment to transparency. But for many, compliance isn’t enough when studies have linked synthetic dyes to hyperactivity, allergic reactions, and other health risks.

As Kellogg’s begins the process of reformulating its cereals, the signed AVC sets a powerful precedent—one that could ripple across the food industry and reshape how companies respond to public health concerns. While critics remain watchful and some question the timeline, Attorney General Paxton’s legal victory signals a shift from promises to accountability. For families across America, it’s a step toward safer breakfast tables and a reminder that consumer advocacy, backed by legal action, can drive meaningful change.