Books-A-Million has once again demonstrated its commitment to supporting U.S. service members with the successful completion of its 24th Coffee for the Troops campaign. This biannual initiative, which delivers comforting cups of Joe Muggs coffee to deployed troops around the world, reached new heights this spring, surpassing all previous records.

Thanks to the overwhelming generosity of Books-A-Million customers and associates, the latest campaign saw 73,000 bags of coffee donated—exceeding the goal by 126%. In addition, long-time roasting partner Royal Cup Coffee provided a 10% match contribution, bringing the total donation to 80,837 bags, with a retail value surpassing $1 million—the highest in the campaign’s history.

“For deployed service members, the comforts of home—like a good cup of coffee—are more than just a luxury. They’re a reminder that they’re not forgotten,” said Amy Palmer, President & CEO of Soldiers’ Angels. “Thanks to the ongoing generosity of Books-A-Million and its customers, we’re able to deliver that comfort directly into the hands of those serving far from home.”

Since its inception, Coffee for the Troops has resulted in over 1 million bags of coffee donated, thanks to the unwavering support of Books-A-Million customers, associates, and partners like Royal Cup Coffee.

Scott Kappler, Executive Vice President of Store Operations at Books-A-Million, emphasized the deeper meaning of the initiative, stating, “Coffee for the Troops is about more than coffee—it’s about delivering warmth, connection, and appreciation to those who serve.”

The Coffee for the Troops campaign takes place twice a year in Books-A-Million stores across the country. Individuals interested in supporting the initiative can visit booksamillion.com for more information.

Founded in 1917, Books-A-Million is one of the nation’s largest bookstore chains, operating more than 200 stores in 32 states as well as an e-commerce site, Booksamillion.com.

Established in 2003 by the family of General George Patton, Soldiers’ Angels is a national nonprofit dedicated to providing aid and comfort to Military, Veterans, and their families. Through a vast network of volunteers, the organization supports service members, wounded heroes, and military families via various programs—including food assistance, deployed support, and holiday initiatives. Learn more at http://www.soldiersangels.org.

With yet another record-breaking year, Books-A-Million’s Coffee for the Troops campaign remains a shining example of community-driven support for deployed service members worldwide.